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19 May 2010
When GWT took on the Louise Batz Patient Safety Foundation as a client, we knew there would be many challenges due to the strong emotional attachment of the client. Louise Batz passed away from complications caused by medical errors, and her family started a foundation to raise patient safety awareness for both the general public and within the medical community. The site needed a personal touch to share the story of the foundation and get people interested, but there was also a large amount of information to be dispersed. The site was designed to create a feel that captured Louise’s ...
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29 Apr 2010
One of the goals for Gray Web Technology + Design is to give back to the community that has supported us. San Antonio is bursting with community service opportunities, and this past weekend we had the opportunity to participate. Three GWT members worked with Habitat for Humanity to finish a block of homes that were coming up on deadline.
The experience is always different for everyone who goes, but the feeling cannot be denied. Here are three experiences shared by the members of our office that went.
Brad Gray, Partner
I have been on several habitat builds but this last ...
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Habitat for Humanity, community service, civic duty, San Antonio, volunteer, volunteerism
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26 Apr 2010
Launched earlier this year, OBHT.com combines a professional, classy design with new controls to make the various areas of information easy to access. With a wide array of practice groups and more than 40 attorneys, the right design and architecture of the site were critical in order to provide the pertinent information without being cluttered or hard to read.
The News & Events section is particularly extensive. This section includes media articles about the firm, but also articles written by its various attorneys. Each article has the ability to post comments, which kept hidden until approved by OBHT.
Built in ...
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law firm, legal website, Oppenheimer, OBHT, legal advise, San Antonio
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20 Apr 2010
GWT launched
Baby and Child Expo in mid-January, coinciding with their direct mail push for the first expo in Houston. The site underwent a design change this year, and is now more user-friendly for both attendees and exhibitors. The site seamlessly pulls together the mission of the Healthy Baby& Child Expo as a whole, as well as the details of the individual expos indifferent cities. Aside from the expos, the E-newsletter was set up for people to receive informative articles and tips for raising a healthy baby.
The site was set up in an easy-to-read format that will be simple ...
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healthcare, health care, expo, family, mother, child
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07 Apr 2010
Whether you're a veteran in the social space or relatively new trying to figure this whole social media thing out, all of us are aware of many social media myths that get tossed around as fact.
"Social media is the answer to get your brand out there!"
"The goal is to get a lot of fans."
"You need to get out there and start interacting."
The myths hold some truth, but it's the truth that is never really explained or shared, and that is the difference between a rookie and a professional. First ring of truth is that social media ...
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social media, marketing, customer service, branding, social media tips
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30 Mar 2010
Congratulations to our friends at St. David’s Medical Center in Austin for being named one of the nation’s 100 Top Hospitals® byThomson Reuters, a leading provider of information and solutions to improve the cost and quality of healthcare. The award recognizes hospitals that have achieved excellence in clinical outcomes, patient safety, patient satisfaction, financial performance and operational efficiency. We’re proud of them and their website!
Everyone at Gray Web Technology + Design extends a hearty congrats to everyone with St. David's and wishing you another successful year of premiere service and quality care.
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St. Davids, Hospital, Medical Center, Doctor
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23 Mar 2010
It's a brand new week, and the Gray Web Tech (GWT) team has returned from SXSW and is digesting all the information from the panels, sessions, ad-hoc meetings, and various one-on-one conversations. For those not familiar with SXSW, it's an annual conference held in Austin, TX where three conference verticals are held for their respective audiences for interactive, film, and music.
A few of the things we learned about is the functionality of CMS as it relates to user interfaces and how to maximize a visitors experience, understanding the debate between HTML 5 and Flash (which is better, which to use, ...
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SXSW, Interactive, Conference, Marketing, Business, Advertising
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22 Mar 2010
Launched in January 2010, the new St. David’s HealthCare site is the result of a great client partnership project. Combining multiple service lines, centers of excellence and locations with a solid commitment to incorporating social media tools, Stdavids.com is more navigable and resourceful than ever. Within moments of visiting the site, it is clear that Stdavids.com has become an extension of this well know health system. Visitors will notice a fresh new design and enjoy multiple interactive tools such as videos, photo galleries and blogs. Basic information such as contact numbers, driving directions, and job searches are all easy to ...
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St. David's Hospital, Health Care, Hospital, Medical, Site Launch
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10 Mar 2010
Today's word of mouth takes place in a digital landscape where word of mouth is now encapsulated in 140 characters, 200 at a stretch. Reputations can be built or damaged on those vital words shared amongst your network, your clients, your colleagues, and/or your competitors. In many professional industries the concept of a globalized community has not fully sunk in, and many still believe that if they don't "surf" the Internet or give information online, then there's no mention of their name or business anywhere on the web.
Nothing could be further from the truth!
Yesterday's Business is Today's History...
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social media, legal news, online, internet, marketing, business, professional profiles
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25 Feb 2010
It's nothing unusual when a company wants to put their name in front of as many people as possible.Sometimes it's not for the hard sale, sometimes is just for awareness. It's great when people who see your brand for the first time become interested in your products or services and start to ask the right questions. To think that business nowadays simply happens because you tell people to buy your product or service is unrealistic. Today consumers are much more educated, having access to tools that not only share information on your product or service, but the ability to crowdsource ...
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SXSW, San Antonio, technology, social media, online community, co-working
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08 Feb 2010
A quick glance on a Twitter stream, or perhaps a Facebook and you’ll probably see mentions of Foursquare with a person’s location, or perhaps a small graphic detailing, with an address, just where another person is, using Gowalla. These location based tools are frightening to some and a welcome to others, but like any emerging technology, is fun and interesting to play with. Currently the heavy hitters mentioned above will soon be joined by updates to other programs that offer similar services, Loopt and Yelp. Knowing where you are is always nice, but knowing where you are in ...
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Foursquare, Gowalla, Loopt, location based services, marketing, advertising, online community
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27 Jan 2010
There was a time, not long ago, when websites became the status quo for any business. Much like the California Gold Rush, businesses saw an opportunity to gain a foothold in the online space. What companies failed to understand is that websites were NOT meant to be static billboards, but rather a place to highlight their company with changing content every so often. What we saw years later was a digital scrap heap of sites that were abandoned, forgotten, and left unloved. The digital landscape is littered with these sites and for a company to think that is what you ...
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business, social media, social networks, relationships, community building
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08 Jan 2010
Social media has been marked as a branding tool, to establish your position with online communities who may
not be aware of the services or products you provide. It's also been marked as a marketing tool where interactions and customer comments have driven satisfaction to an all time high. With all we've seen in the last two years, it's hard to ignore the fact that online engagement has changed the way businesses and customers coexist. In most instances it's a positive change, and the this has further pushed the business relationship paradigm to shift.
People are fickle, it's a fact ...
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Dominos, branding, business, marketing, customer service, customer satisfaction
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05 Jan 2010
Blogging, whether for personal or business purposes, has taken on a life of its own in the world of new media. As popular as video and audio have become, writing seems to be the fundamental process that all of us go through when we want to share information. Blogs in general are meant to be conversational. Company blogs sometimes have a tough time defining themselves as they adjust the paradigm shift in how businesses interact with people today, but we're seeing more and more success with company blogs and the conversational tone they are using to gain support from the ...
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blogs, blog tips, internet, online, blog tags, blog categories
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15 Dec 2009
Please share what the holidays mean to you.
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15 Dec 2009
Facebook has made some pretty big changes in the last year, more specifically this last quarter of the year. Some of these changes have had its fair share of critics, but in the end the changes have taken place and they are going to continue making more in the near future as the online numbers continue to swell in all demographic markets.
With its popularity continuing to rise, the social network has become more then even its own creators expected, and is interestingly becoming a hub for discussion, business, commerce, announcements, and more. I've always personally thought of it as ...
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online, community, Facebook, Facebook changes, social media, marketing, Facebook Pages
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08 Dec 2009
Before there was money, before there was product, even before there was media, there was us. We existed in a world that was big, unexplored, and limitless from our childlike perspective. We existed to connect with others, whether it kids in the neighborhood, or friends at school, our personal value existed solely on the idea of relationship building. This was the purest form of marketing who we were and what we had to offer. Some of us were intellectuals, some of us were jokers, but all in all, we brought value to the relationships we built.
Today we've grown ...
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social, media, relationships, branding, marketing, advertising, online, community,
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24 Nov 2009
Dr. Vartabedian has an online blog that offers some great advice for fellow physicians and doctors who may be dabbling in social media, especially in a blog post from last month called: Doctor-Patient Dialog on Social Media: A Bad Idea?. Here, Vartrabedian stresses that engaging in specific conversations about a patient’s medical health using social media tools, like a blog, is inappropriate and carries risks let alone exposes both parties to privacy violations. And yet, he also still makes it a point to stress how important it is for physicians to connect with their online E-patients.
So what is ...
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medical, health, health care, blog, doctor, doctors
online
social, media
medical, health, healthcare, blog, doctor, online, social, media
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20 Nov 2009
An often overlooked necessary piece to your social media strategy is the creation of a social media policy for your online interactions. Much like face to face brand representation, your online interactions should demand the same level of professionalism, expertise, and respect that you'd expect any employee to display in or out of the office. Still, because so many companies are scrambling to develop an internet presence beyond their website, the creation of a social media policy is skipped and can ultimately be the downfall of your online engagement efforts.
So what's the solution? What will a social media ...
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Social Media, Internet, Online, Community, Media, Branding, Marketing, Advertising, Conversation, Networks
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17 Nov 2009
You’re a business professional. You’ve been around the block a few times. You know that the planning of any project is crucial to its long term success. And sure, you want a new website. You want a really great website. You want a website that makes the right first impression. It does, after all, serve as your digital handshake. So why are you pushing your web developer to launch this great new site in record time?
Great websites take time to build. At GWT, our larger web development projects can take up to 90 days before they are ready to ...
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Website, Internet, Online, Designers, Site Design
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