• 04 Jun 2009

  Social Media: Where to start?

  Instructional | Article by Gray Web Technology + Design
  While it’s tempting to dive right in and join the rush to social media it’s best to slow down and take the time do it right. You need a plan!

  Define your goals

  What do you want to accomplish and how will you measure it? Keep in mind that social media is best used as a platform for ongoing conversation with your audience, not making sales on the spot. Goals can be as simple as the number of fans on the company facebook page or more advanced metrics based on search engine rankings, visitor interactions or sales. It’s best to ...

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  Full story | 26

• 20 May 2009

  Picasa: Great Way to Organize and Share Photographs

  Instructional | Article by Jim Aderhold

  Picasa is a set of tools that make it easy for you to organize and edit digital photos and create online albums to share with others.
  
  Picasa is owned by Google and is free to use as long as you don’t exceed 1GB of photos. Additional space is reasonably priced. Like other Google tools Picasa is user friendly and intuitive.
  
  Technically there are two pieces to Picasa the first is a software application that you install on your computer the second is the Picasa Web Albums website. The software allows you to edit and organize your pictures. You then upload ...

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  Full story | 0

• 14 May 2009

  Facebook for Businesses: Really?

  Instructional | Article by Brad Gray

  Facebook is not just for students anymore. Did you know …

  • There are more than 200 million active facebook users worldwide
  • More than 100 million log on to facebook at least once a day
  • The fastest growing facebook demographic is those over the age of 35
  • More than 3.5 billion minutes are spent on Facebook each day
  • More than 4 million users become fans of Pages, many of which are businesses, each day

  Visit Facebook to see a full list of statistics
  
  So what does this mean for businesses? Well facebook can be a great tool for keeping in touch ...

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  Full story | 191

• 06 May 2009

  Numbers Behind Your Website: Do You Really Know What's Going On?

  Instructional | Article by Brad Gray

  If you’re not familiar with the term web analytics or don’t know your site’s basic numbers then you’re not getting the most out of your website.  

  Web Analytics as defined by Wikipedia is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.  Read the complete Wikipedia entry on web analytics here. 

   

  Getting a grasp on how many visitors you have, how they get there, and what they’re doing or not doing on the site is critical to getting the most from your web presence.

   

  There are many quick and ...

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  Full story | 211

• 28 Apr 2009

  Picasa Photo Gallery Integration: Doesn't Get Any Easier Than This!

  Instructional | Article by Gray Web Technology + Design

  Gray Web Technology + Design is happy to announce the release of their new suite of Picasa Photo Gallery Integration Tools. Not familiar with Picasa? Learn more about sharing your photography online here.
  
  What does this mean? You can now use Picasa as your centralized photo gallery and have your favorites pictures pulled into and displayed on your Sitefinity CMS website. Picasa’s photo editing tools, upload ability and social media / sharing capabilities are second to none. Picasa is a free service offered by Google and a great platform to share, distribute and attract targeted traffic to your photography ...

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  Full story | 157

• 20 Apr 2009

  Get Your Tweet On!

  Instructional | Article by Gray Web Technology + Design

  Micro-blogging (or limited character blogging) has really come into its own this year with Twitter, one of the latest social media networks to gain a golden amount of public popularity. We want to make it even more popular by encouraging our clients and colleagues alike to get online and get your Tweet on!

  For the uninitiated, Twitter is a free social messaging utility that allows communication in real-time with anyone who cares to follow your messages, also known as “tweets.”

  Micro-blogging is certainly not new. If you’ve ever updated your status on Facebook or MySpace, then you’ve micro-blogged. Twitter is ...

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  Full story | 22

• 18 Mar 2009

  Make that FAQ work for you!

  Instructional | Article by Taryn Kail
  A page that often ends up being a quick after-thought on many websites is the good ol' Frequently Asked Questions page, also known as FAQ. My advice is that if you’re going to have an FAQ page, you should make the most of it.

  The Frequently Asked Questions page should contain just that: those questions that come up over and over again. If considered carefully, your FAQ page can save your employees from an avalanche of time-wasting correspondence, improve your product sales, and improve the level of service you provide to your current and future customers.

  Address Obvious Concerns ...

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  Full story | 36

• 13 Jun 2008

  Image Optimization: Speed Up Your Website and Save

  Instructional | Article by Sean Loyless

  Web hosting can be expensive, depending on how much traffic your website can get and how often those users are going to be visiting.  With higher visitor traffic comes higher bandwidth, and by taking the time to optimize your images  you can not only provide the users with faster content delivery, but also save on costly bandwidth charges each month.

  There are several contributing factors to high bandwidth on a website, and one of the biggest is the delivery of images on a website.  A website with unoptimized images can cause not only a massive website slowdown, but can also make the bandwidth your website uses go up.  By ...

  Tags: JPEG photoshop images photos GIF PNG

  Full story | 0

• 02 May 2008

  Where Is My Website?: Increasing Search Engine Traffic

  Instructional | Article by Sean Loyless
  

  In today's complicated digital online world it's easy to get a website up and functional to promote your business or services, but how do people find it in the first place?

  You can design a beautiful, multimedia-driven interactive website, but the hours and money you put into development are for naught if nobody knows your site exists.

  Unfortunately, the methods of getting your site listed on search engines have changed considerably over the years, and changing still every day.

  Gray Web Technology + Design not only wants to develop your website, but we also want the world to see it! Here are a few tips and tricks ...

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  Full story | 0

• 11 Apr 2008

  What is an RSS Feed?

  Instructional | Article by Sean Loyless
   

  RSS Feeds. I’m sure you’ve seen it written everywhere, but what does it mean?

  As articles are published on web sites, they are archived under their own URL, or website address. Behind the scenes, the website is also making a minimal version of the articles that do not contain all the style and design that the main site has.  Everything is stripped out but the raw article content (sometimes with pictures).

  These "minimal" versions are called RSS feeds, or Real Simple Syndication. If you are using Firefox or Internet Explorer, you may have already noticed that your browser can read these “feeds” from websites supporting RSS. ...

  Tags: yahoo google feedburner rss subscribe

  Full story | 0

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Gray.Blog is the official company weblog of Gray Web Technology + Design. The purpose of this section is to share news and events from the company, as well as site launches, instructional/informational articles, and more.

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