There was a time, not long ago, when websites became the status quo for any business. Much like the California Gold Rush, businesses saw an opportunity to gain a foothold in the online space. What companies failed to understand is that websites were NOT meant to be static billboards, but rather a place to highlight their company with changing content every so often. What we saw years later was a digital scrap heap of sites that were abandoned, forgotten, and left unloved. The digital landscape is littered with these sites and for a company to think that is what you ...