Social media has been marked as a branding tool, to establish your position with online communities who may
not be aware of the services or products you provide. It's also been marked as a marketing tool where interactions and customer comments have driven satisfaction to an all time high. With all we've seen in the last two years, it's hard to ignore the fact that online engagement has changed the way businesses and customers coexist. In most instances it's a positive change, and the this has further pushed the business relationship paradigm to shift.
People are fickle, it's a fact ...