Blogging, whether for personal or business purposes, has taken on a life of its own in the world of new media. As popular as video and audio have become, writing seems to be the fundamental process that all of us go through when we want to share information. Blogs in general are meant to be conversational. Company blogs sometimes have a tough time defining themselves as they adjust the paradigm shift in how businesses interact with people today, but we're seeing more and more success with company blogs and the conversational tone they are using to gain support from the ...