Facebook is not just for students anymore. Did you know …
- There are more than 200 million active facebook users worldwide
- More than 100 million log on to facebook at least once a day
- The fastest growing facebook demographic is those over the age of 35
- More than 3.5 billion minutes are spent on Facebook each day
- More than 4 million users become fans of Pages, many of which are businesses, each day
Visit Facebook to see a full list of statistics
So what does this mean for businesses? Well facebook can be a great tool for keeping in touch with clients and potential clients. If managed correctly facebook can be used to expand your marketing reach and reinforce your message.
The adage “you get what you put into it” truly applies to facebook. You’re not going post your company information on facebook and see a giant following develop overnight. It takes work to develop an active business presence on facebook. Companies and individuals who are outgoing and enjoy networking in the “real world” experience the best results in the virtual world of facebook.
Facebook should be used to make and keep connections with others. It’s not a place to push sales, so conversion ratios and other metrics used to gauge the success of other online campaigns don’t apply to facebook. Business facebook pages should act as a resource for visitors.
One exception to the no sales push rule is facebook ads. Businesses can purchase ads that appear on other users pages. They can be a great way to gain exposure for you company, its products and services. The key is to develop compelling ad content targeted to the online community.
Learn more about facebook’s ad program
Take a look at how Habitat for Humanity San Antonio uses facebook.
- Personal responses to fan questions
- Discussion boards that allow fans to provide information to one another as well as from HFHSA directly
- Announce events
- Post photographs and videos
- Offer travel tips
There are limitless resources online that can help you get a better understand facebook. Take a look at Facebook’s pages on how to get started with business pages and what options are available.
For more information on how Facebook can help your organization, please contact Gray Web Technology + Design at 210-820-0566 or email us at info@graywebtech.com.