Blogs are becoming a more popular way for businesses to inform and connect with their consumers. A chronological posting of conversational style entries, blogs are a great way to share ideas, connect with similarly minded audiences on the web, and enter into a dialogue with followers of your business, product or service.
The Sitefinity Blog publishing system streamlines the management of single or multiple user blogs appearing on your site. Its module is extremely easy to use and makes this simple social media marketing tool a must-have feature on your website. You can also use an RSS feed on your blog so that your followers can keep track of when your blog has been updated, and track the comments your readers are making.
Another key factor in establishing an RSS for your blog is to reach those on the run. Mobility is so important for those constantly on the go, and businesses savvy enough to reach these audiences will keep their brand in the forefront of everyone's mind. The idea you want to walk away with is to make yourself as accessible as possible.
Some blog statistics:
- There's over 133 million blogs with over 900,000 blog posts created within a single 24-hour period. (Technorati)
- 346,000,000+ people globally read blogs (comScore)
- 59% of bloggers have been blogging for at least 2 years and have an established following (Technorati)
It's naive to think that your audience is not online. It's also naive to think that no one wants to connect with your company. Blogs have a strong humanizing component that allows your audience to connect with you more intimately. Having that direct contact with your customers gives you a captive audience for the messages you want to ensure they receive. Setting up calls to action is easier because your readership has opted in to find out what your brand is doing.
So when considering a company blog, be sure to ask yourself three major questions:
- What is your goal?
- Who is your audience?
- What's your message?
After considering these questions you will have a better idea of the tone and direction of what you will create.
Photo Credit Laughing Squid