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02 Aug 2010
Lack of Social Media Strategy Is Harmful to the Health of Your Brand
From time to time we come across health care groups that are clearly struggling to understand the digital space and how powerful social media has become. From just a short visit to a website, a quick scan of Facebook page or a Twitter account, it is pretty easy to see who is in the (social media) game, who thinks they are in the game, and who has missed the game completely. So, in the spirit of all those warnings that accompany health-related advertisements, we think that ...
Tags:
social media, marketing, customer service, branding, social media tips
medical, health, healthcare, blog, doctor, online, social, media
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26 Jul 2010
Our friends at the NeuroTexas Institute recently completed their second website project with us. Their research division, a separately funded set of programs, can now be found at
http://www.ntiresearch.org/home.aspx.
This site is similar to the main NTI site in terms of the look, feel and brand standards found across all of St. David’s HealthCare’s web properties. It was designed with growth in mind, so that as more research programs are added, the site can also expand. Sitefinity Is the perfect platform for a site like this to be built. As the NTI Research programs expand, they easily add ...
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HealthCare, Health Care, Medical, Hospitals, Doctors, Physician
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23 Jul 2010
We had to smile this morning when we reviewed HealthLeaders’ Media Marketing Weekly. Industry experts appear to agree with what we’ve been telling our physician clients all along: “Doctor, you have got to be on-line and you have got to engage on-line with your patients.” HealthLeaders’ Marianne Aiello agrees too.
Case in point is Marianne’s frustration with not being able to email her new PCP. She, like so many busy- with-life-do-as-much-as-possible-on-line kind of people, wants to be able to communicate via email with her doctor. Her anecdotal experience is now supported by a study done by Kaiser Permanente (published in ...
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Doctors who email their patients
Patient Portals
Patient Satisfaction
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16 Jul 2010
Launched at the beginning of July, http://www.med1st.com/home.aspx helps users locate primary care physicians and clinics, as well as specialists and hospitalists focused on providing your family with exceptional health care. Whether you need an annual physical or you‘re looking for a physician to help with more immediate needs, MedFirst Primary Care offers 7 locations throughout San Antonio. Several offices also have Spanish speaking providers and staff to assist bilingual families. On the new site, users can locate a clinic nearest to them and get driving directions on a Google Map API that has a custom overlay of MedFirst Primary Care ...
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13 Jul 2010
What Apps Do You Like?
With mobile technology becoming what consumers rely on more and more, it has been fun to watch the health care related mobile apps take on a life of their own. The Los Angeles Times released a list yesterday of their top ten favorite apps. We’re talking with our health care clients about ways they can tap into this market, too. What are your favorite health care apps?
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medical, health, healthcare, blog, doctor, online, social, media
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23 Jun 2010
Does your medical practice or hospital still need paid telephone directory ads?
Come on, admit it. You’re not sure what to do about that nagging, not so little, budget line for the yellow pages. It arrives on doorsteps all over town without an invitation (still!!!!). It sits under inches of dust, or plants, or props open doors. Your muffler shop is still advertising in there and so is your competitor. You wonder again and again about your ad or ads: “Is this the best use of my marketing dollars?”
Well we’re not yellow pages salespeople and we’re guessing THEY have a compelling reason for your facility ...
Tags:
social media, marketing, customer service, branding, social media tips
HealthCare, Health Care, Medical, Hospitals, Doctors, Physician
medical, health, healthcare, blog, doctor, online, social, media
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08 Jun 2010
Rehabilitation is a service line that crosses the entire St. David’s HealthCare (SDH) Partnership. From multiple outpatient clinic locations to a full service rehabilitation hospital located at St. David’s Medical Center, rehabilitation is a crucial component of several key service lines. The challenge in building this site lay in how to best organize the content in a way that tied all of rehab’s offerings together in one location.
Launched at the end of May, http://www.stdavidsrehab.com joins the SDH family of sites. Visitors to the site can easily access information about the many different types of rehabilitation services, ...
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21 May 2010
We’ve recently heard a lot of chatter on the web about the phenomena called the “mommy blogger.” This ever-growing, ever-opinioned group of bloggers (who happen to be moms) are being identified and credited for the power of their unified voice. Advertisers are taking notice too. This virtual version of “word of mouth” influencers has some incredible power to influence their followers. So, health care marketers, here’s what you know:
Moms turn to the web for health care information + Moms turn to other moms for advice + Moms make health care decisions for their households = A BIG OPPORTUNITY FOR ...
Tags:
social media, marketing, customer service, branding, social media tips
HealthCare, Health Care, Medical, Hospitals, Doctors, Physician
medical, health, healthcare, blog, doctor, online, social, media
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10 May 2010
This week hospitals all over the country will celebrate hospital week with lots of events and special activities. We’d like to give a special round of applause to our hospital clients. Together we have created some great hospital websites and web-based communication strategies that have touch the lives of people all over the world. We may be a tad partial, but we think that we work with some great hospitals!
Check out the great work of our team and our clients by visiting our portfolio.
Tags:
hospital, hospitals, healthcare, health care, medical, doctors
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06 May 2010
Websites and Social Media Are A Great Way to Mark the Day
According to the National Cancer Survivor’s Day Foundation, June 6th, which is Cancer Survivor’s Day, is the world’s largest survivor’s event. If cancer services and support are among the things offered within your organization, we think that this is a great time to update your website and use some social media tools to promote what you do!Just a few ideas and suggestions:
- Use Facebook to promote an event planned by your organization that day. A great way to feature and share information about your event, Facebook can help ...
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Healthcare, Health Care, Cancer, Cancer Survivor, Medical, Hospital
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28 Apr 2010
Attention Doctors:
Carol Roth’s recent blog post “What My Gynecologist Can Teach Your Business about Social Media” has one of those headlines that make you stop and say: “HUH!?” We admit it: we wanted to read this post just based on the headline alone. Clever headline aside, Carol’s blog makes an important point that we have to applaud: “not every social-media strategy is going to be appropriate for every type of business.” Her GYN is a perfect example of this.
Carol explains that while she was waiting on hold with her gynecologist’s office, she was encouraged--by the ‘on hold’ ...
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Facebook, Social Media, Healthcare, Health Care, Hospital, Medical
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20 Apr 2010
We got a little excited over the article “Patient Outreach Starts Earlier Than You Think” written by Marianne Aiello, for HealthLeaders Media. Using her own experience as a three-time visitor to a local hospital she calls “Boston Hospital,” Marianne recounts the random, and at first, innocuous encounters with the facility’s appearance, the people that work there, the chair in her brother’s room and the café. Again, she wasn’t a patient, she was a visitor, and each encounter left her “indifferent” about her impression of the hospital. She speculates that perhaps receiving a direct mail piece from the facility ...
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hospital, health care, healthcare, medical, doctors, website
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16 Apr 2010
Include Your Website in Your Plans
May is a great time to profile your facility’s stroke related services on your website. Use this time as a reason to enhance the information on your site by creating a special section focusing on Stroke Awareness to:
· Leverage any traditional advertising or PR campaigns focusing on stroke prevention and stroke care to drive visitors to your website.
· Build awareness about stroke warning signs, special stroke certification, and special programs at your facility using testimonials, photos, videos and health ...
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healthcare, health care, hospital week, medical, doctors
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13 Apr 2010
2010 EMS Week is May 16th-22nd
Many hospitals make time to honor and thank first responders during EMS week. Explore ways to use your website to promote your commitment to EMS in your community while also educating them about the services offered at your facility. Some ideas include:
· Add special banner ads and messages on your website about EMS Week.
· Build photo galleries of your staff and EMS working together.
· Offer a special login area for EMS and post invitations, ...
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healthcare, health care, hospital week, medical, doctors
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08 Apr 2010
2010 Nurses Week is May 6-12th
A great way to honor and celebrate the nurses at your hospital is to use your website to profile and feature your nursing staff during Nurses Week. Build awareness about the great nurses on your staff while also positioning your hospital’s commitment to quality and personalized care. Add information to your home
page and/or build out a special section of your site in honor of Nurses Week:
· Profiles on key nurses.
· Build an on-line photo gallery of ...
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health care, medical center, hospital, medical, health center, health system, hospitals, nurses, nurse
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05 Apr 2010
2010 Hospital Week is May 9-15th
Use your website to show off what makes your hospital truly special. Update your home page and/or build out a special section of your site to feature what’s going on inside your hospital during Hospital Week.
Possible ideas might include:
· Profiles on key medical staff.
· Profiles on key nurses.
· Profiles on key volunteers.
· Hospital stats—but tell people why your quality scores are important to them....
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healthcare, health care, hospital week, medical, doctors
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05 Apr 2010
We love to hear about the ways hospitals are using social media to reach out to their communities. This article has some really great examples of what hospitals in the Philadelphia area are doing. Remember, having thousands of Facebook fans isn't a strategy. How you engage AND interact with your fans is what is important.
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healthcare, health care, medical, hospital, doctors, physicans
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02 Apr 2010
NEJM Study Confirms Role of Medical Providers in on-line patient research
A seven year survey recently completed by the New England Journal of Medicine revealed that there is a growing skepticism about the health information that people are finding online. The survey also showed that while more and more people first turn to the web to research a medical condition, treatment or procedure, they still look to their medical providers to clarify and discuss their on-line research findings.
With the sheer volume of medical information on the web and the growing role of social media and on-line communities, it is ...
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hospitals, healthcare, health care, doctors, medical, site design, website
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31 Mar 2010
Hospital websites can be huge but should remain informative and easy to use for your visitors. The website can act as the face of your hospital and finding information is key to the end user. Providing them access to the information they need quickly is key to keeping them on your site and provides a positive experience the user will share and ultimately return for.
We Know You Are Busy BUT….
- Don’t Over Design Your Home Page
Avoid adding a “button” or link on your home page for every service line you offer at your hospital. ...
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hospitals, healthcare, health care, doctors, medical, site design, website
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30 Mar 2010
Congratulations to our friends at St.
David’s Medical Center in
Austin for being named one of the nation’s 100 Top Hospitals® byThomson
Reuters, a leading provider of information and solutions to improve
the cost and quality of healthcare. The award recognizes hospitals that
have achieved excellence in clinical outcomes, patient safety, patient
satisfaction, financial performance and operational efficiency. We’re
proud of them and their website!
Everyone at Gray
Web Technology + Design extends a hearty congrats to everyone with St.
David's and wishing you another successful year of premiere service and
quality care.
Tags:
St. Davids, Hospital, Medical Center, Doctor
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