Online Marketing (SEO + E-News + New Media)
Online Marketing remains the final frontier for becoming successful in the digital marketplace. No matter how beautiful or useful the website, people need to know how to find you easily and quickly. Here are a few of the proven ideas we implement to attract customers to your site.
- Search Engine Optimization - Push your website to the top of the search listings with the help of Gray Web Technology + Design's experienced SEO Experts with proven results.
- E-News - Promote services and sales, events and useful information to your established client base with professional electronic newsletters tailored to the look and feel of your website
- New Media - Stay on the cutting edge of technology and consult closely with your customer base through social media websites like Facebook, YouTube, Picasa, Flickr, Twitter and more with Gray Web Technology + Design. Establish an online voice and let Gray Web Tech customize your social media pages to match your website.
Search Engine Optimization
Search Engine Optimization or SEO, for short, is a process in which we determine the proper keyword targeting for your website. All facets of production of your website including site content, submissions, design, links, and any additional elements will be geared toward directing your customers to your product.
We utilize the following methods to make sure the process of optimizing your placement in the digital marketplace is thorough:
- Keyword research, selection and mapping
- Website design analysis
- Content optimization
- HTML page optimization
- XML Site Map integration
- Month-to-month web analysis reports of traffic and page views
- Utilizing up to date services from Google, Yahoo!, and several other top web traffic analysis and website submission companies
Search Engine Rankings & Reporting
Gray Web Technology + Design monitors your site to ensure that it stays at the top of the major Search Engine listings. Since rankings may drop over time, we re-submit, recreate and/or update your pages to keep you at the top.
Search Engine Optimization is a moving target, as the Search Engines are always refining their indexing methods to provide searchers the most relevant results. Gray Web Technology + Design stays on top of these ranking trends and provides your site with the newest SEO strategies to ensure you receive lasting results.
Search Engine Marketing
Along with our premiere Search Engine Optimization services, we also offer Search Engine Marketing for sponsored advertising on top search engines like Google, Yahoo, and Windows Live Search (formerly MSN Search).
E-Newsletters
E-News allows you to create and distribute articles, infotainment, blogs and other items of your own design to large groups of people who subscribe to your e-news service. One of the more profitable ways of drawing reluctant customers to your site is creating and utilizing an e-news service that allows you to reach people through the simple process of sharing new information. We can help guide you through this tool with the assistance of our marketing department.
New Media and Social Networking
Social Networking is the latest frontier of the small business and corporate world. By creating a presence on FaceBook, YouTube, LinkedIn, Flickr and more, and then linking to your website, you can attract groups of people whose primary interests may be the services or products you offer. As these social networking sites were created primarily to meet the basic needs of individuals to share ideas, information, art, photographs and common interests, you can also utilize your presence there to make an individual connection with your customer base.
In addition to an easily accessible marketing base, you will also be able to maintain abreast of the way newer concepts and ideas are bookmarked or organized by groups of like-minded people, helping you further refine your approach to your customers.
We can help you navigate this world and create a lasting presence, so that you remain in the forefront of the ever-shifting market values as they happen on the street, not just the market room floor.
